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Jean-Inspired Condoms

The 'Durex Jeans' Line Has Sleek Packaging to Slide into Pockets with Ease

— March 28, 2017 — Marketing
Just a short while ago, Durex India released a teaser commercial that promoted 'Durex Jeans,' which caused many to believe that the beloved condom brand was going to try its hand at fashion.

Following the teaser that starred Bollywood actor Ranveer Singh, the brand released a longer ad that provided a little more clarity. Rather than denim pants, Durex Jeans refers to a new line of condoms that comes in sleek packages, so that they can be discreetly hidden into even the tightest of pockets.

Each package contains two condoms, which are "straight walled for a closer fit." With Durex Jeans, the brand makes preparation easier for consumers -- helping those engaging in intimate acts to stay safe while they do so.
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