The New Emirates 'Friendly Skies' Spot Highlights United's Recent Troubles

 - Apr 12, 2017
References: emirates & businessinsider
In the age of social media one company's PR nightmare can be another's dream marketing opportunity, as proved by the new Emirates "Friendly Skies" ad. United Airlines CEO Oscar Munoz took a swipe at Emirates (and other carriers from the region) in a recent interview. The airline responded with a video listing its most recent awards from TripAdvisor. It ended with a sly dig that puts a twist on United's famous "Fly the Friendly Skies" slogan.

The Emirates "Friendly Skies" commercial is noteworthy for a few reasons. The first is that it directly calls out a competitor, something many major companies avoid doing. The second is for its timeliness. United's deplaning controversy occurred only a few days ago and Emirates (and other airlines) are already moving to capitalize off of it.