Pepsi and Kendall Jenner have teamed up for a new ad themed around the recent political and social turmoil in the U.S. The "Live For Now Moments Anthem" features the young model and socialite joining a protest march, abandoning a streetside photoshoot in the process. Jenner is joined by a few other young people who abandon their art and music to join the movement. The video ends with Jenner handing a cop a can of Pepsi. He drinks it and the crowd erupts into cheers.
Pepsi and Kendall Jenner have been catching flack over the ad, which the soft drink company calls a "short film," for its apparent commercialization of activism. The ad is not overtly political, as the signs shown feature no slogans and the crowd isn't chanting. It'll be interesting to see how Pepsi and Jenner respond, and whether or not this negative reaction derails future "Live For Now Moments" commercials.
Pepsi and Kendall Jenner's New Commercial Uses Activism to Sell Soft Drinks
Michael Hines — April 5, 2017 — Marketing
References: pepsi & huffingtonpost