In an effort to promote its Spring/Summer 2017 collection, a new Dior campaign film titled 'Feminist' was released.
Just 16 seconds long, the short commercial stars model Ruth Bell, who poses powerfully in the Parisian luxury house's apparel and accessories. With a short haircut, piercings, and a mixture of feminine and masculine styles, Ruth Bell is presented as a woman who adheres to no labels. Rather, she wears and does what she wants for her own sense of satisfaction.
With the new Dior campaign film, the brand shows that women can't be squeezed into the narrow definition that the fashion industry so often promotes. In order to make its message especially clear, Ruth Bell is shown wearing a shirt that states "WE SHOULD ALL BE FEMINISTS" throughout, while the same phrase is mirrored in the background as well.
What Makes This Trend Stand Out
- Empowerment Fashion
- Opportunity for brands to promote messages of empowerment and individuality through fashion campaigns.
- Gender-neutral Fashion
- Fashion industry embracing a more inclusive approach by blurring traditional gender boundaries in clothing and style choices.
- Socially Conscious Fashion
- Increasing demand for fashion brands to align with social causes and promote positive messages.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to redefine and challenge traditional norms through empowering and inclusive campaigns.
- Advertising
- Advertising industry can leverage empowerment-focused campaigns to resonate with consumers and promote social causes.
- Art and Design
- Opportunity for artists and designers to use fashion as a medium to convey powerful messages and challenge societal stereotypes.
