The T-Mobile 'Babysitter' ad is the latest shot a competing carrier has taken at Verizon Wireless. The new ad features a babysitter who charges for everything, including ordering pizza for the kids and rummaging through the closet of the parents paying her. The implication is clear: Other carriers charge too much in hidden fees. Just in case it wasn't, though, the T-Mobile 'Babysitter' ad specifically mentions Verizon. The company has been taking hits lately from Sprint which is rumored to be merging with T-Mobile.
Whether or not the merger happens it's clear that T-Mobile wants a bigger slice of the U.S. cellular market and is going after it with cheaper, flat-fee plans and its typical tongue-in-cheek advertising. The T-Mobile 'Babysitter' ad accomplishes both goals, advertising the company's family plan while pointing out Verizon's extra fees and charges.