The Visible Plan from the Verizon-powered mobile provider is focused on helping consumers navigate the market with ease and avoid unnecessary fees related to their connectivity plans. The plan is priced as low as $25 per month (when part of Party Pay) and offers access to unlimited talk, text and data with no extra fees or hidden costs to worry about. This is reported to be where Visible sets itself apart given the hundreds of dollars that many families in the US pay each year on hidden fees.
The Visible Plan also provides calling and texting to Canada and Mexico with no annual contract to sign or activation fee to pay. Subscribers can also enjoy scam protection for blocking unwanted calls.
What's Driving This Trend
- No-fee Connectivity Plans
- Companies can differentiate themselves by offering plans free of hidden fees and extra charges to address customer pain points.
- Scam Protection Services
- Offering scam protection services as part of a phone plan is a potential opportunity to attract customers who want to avoid unwanted calls.
- Low Cost Unlimited Plans
- Providing low-cost unlimited voice, text, and data plans can be a competitive offering for mobile providers seeking to capture price-sensitive consumers.
Who This Affects Most
- Telecommunications
- Telecommunications companies can leverage the trend of no-fee connectivity plans to gain market share from competitors.
- Mobile Services
- Mobile service providers can take advantage of scam protection services as a way to differentiate themselves and improve customer loyalty.
- Consumer Electronics
- Consumer electronics companies can develop low-cost unlimited plans and compete with mobile providers by offering this service as part of their overall product portfolio.
