Chevrolet is celebrating Canada's upcoming 150th birthday with its inspiring and patriotic commercial titled the Canadian Dream. The car company drove cross-country, capturing moments that highlighted Canadian values and culture to paint a picture of inclusivity, diversity and prosperity. The ad features people from all walks of life, while effectively exhibiting Canada's stunning and raw geography. The car company cleverly used this commercial not to display the quality of its cars, but to demonstrate how Canada's spirit and dreams connects directly to the company's persona.
Its thoughtful and local marketing initiative celebrates the little victories in life while never failing to reference its Find New Roads campaign, which ties in with the embodied spirit of this ad. Winning over Millennials, this ad displays the brand's patriotic persona and dedication to Canadian values.
