Pepsi celebrates its 90th birthday in Canada with a campaign called 'Ici, Quand on aime, on aime.' The celebration will be hosted in the province of Quebec, as the first Pepsi outside of America was bottled in Montreal. With this, Pepsi aims to showcase the province's passion through partnerships, events, social contests, and giveaways.
A new anthem commercial, using a kiss to symbolize Québécois passion, has been released. The commercial, created by a Quebec-based team, features over 30 local talents and the iconic 'C’est bon pour le moral' of La Compagnie Créole. The campaign will be featured on TV, digital platforms, and outdoor placements throughout the summer.
Later in the summer, Pepsi plans to reveal additional campaign elements, which can be followed on Pepsi's Quebec-specific Instagram account: @icicestpepsi.
Image Credit: Pepsi
What Makes This Trend Stand Out
- Localized Advertising Campaigns
- Brands are tailoring advertisements to culturally rich regions, enhancing engagement through locally resonant themes and talent.
- Heritage Marketing
- Companies celebrate significant anniversaries to strengthen brand loyalty by emphasizing historical roots and cultural connections.
- Multi-channel Marketing Strategies
- Advertising campaigns are increasingly utilizing diverse platforms such as TV, digital, and outdoor media to maximize audience reach and impact.
Sectors Adopting This
- Beverage Industry
- The beverage sector leverages milestone anniversaries to boost consumer engagement through nostalgic and culturally relevant campaigns.
- Advertising Industry
- Advertisers are focusing on hyper-local content and collaboration with regional influencers to create more impactful and relatable campaigns.
- Media and Entertainment Industry
- Media outlets are benefitting from multi-platform campaigns that demand a seamless integration of TV, online, and outdoor advertising content.
