The Care Condoms brand promoted this year's Earth Hour with a creative campaign that sought to encourage environmental protectionism, an important issue that an increasing number of brands are getting involved with.
The Care Condoms brand designed a series of 60 new condom pack designs, which were made available for a limited amount of time. Each of these individual designs uses risque language and imagery to promote environmental consciousness. Examples of this include a quote that says 'bulbs out, lubes in," and another that says "spread the news" and is accompanied by erotic illustrated images.
The limited edition condoms were handed out for free in Malaysia the week before Earth Hour, and were accompanied by a commercial that promotes them along with environmental protectionism.