Clinique's 'Am I Getting Old' Campaign Targets an Audience of Moms
Jana Pijak — May 16, 2017 — Marketing
References: youtube
Premium skincare brand Clinique is known for its anti-aging product range, and its 'Am I Getting Old' campaign promotes it in an honest and humor-filled way. The commercial is a collaborative effort with YouTube channel What's Up Moms, and stars a Millennial mom who finds herself noticing more fine lines and wrinkles as she cares for three young kids.
While she doesn't regret the events that made her age -- giving birth to her kids, and the many sleepless nights she spent raising them -- she seeks a solution and finds one after visiting her local department store's Clinique counter. The solution at hand is the brand's "Fresh Pressed" Vitamin C serum. The serum instantly brightens skin and smooths fine lines to appear less defined.
Clinique's Am I Getting Old add targets Millennial moms in a humorous and honest way. The transparent campaign is relatable and authentic, appealing to hardworking moms who are proud to be parents, while still aiming to take care of themselves in the process.
While she doesn't regret the events that made her age -- giving birth to her kids, and the many sleepless nights she spent raising them -- she seeks a solution and finds one after visiting her local department store's Clinique counter. The solution at hand is the brand's "Fresh Pressed" Vitamin C serum. The serum instantly brightens skin and smooths fine lines to appear less defined.
Clinique's Am I Getting Old add targets Millennial moms in a humorous and honest way. The transparent campaign is relatable and authentic, appealing to hardworking moms who are proud to be parents, while still aiming to take care of themselves in the process.
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