OAM skincare is a new skincare brand from Ciara and it shares simplified clinical-level self-care. OAM (On a Mission) will soon be introduced to the world with five clinical-level products that feature the brand's proprietary Tri-C Pro-Peptide Complex.
The gentle yet effective skincare for all types and tones is being introduced with staples like the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer. These brightening skincare basics from OAM fill a gap in the skincare market by offering solutions for all skin types based on clinical testing with every skin tone.
OAM officially launches in mid-September with products ranging from $28 to $62 and bundles from $75 to $160.
Key Themes Behind This Trend
- Celeb-created Skincare Brands
- Disruptive innovation opportunity for skincare brands to promote products made in collaboration with celebrities.
- Clinical-grade Skincare Products
- Opportunity for the skincare industry to produce more clinical-level skincare products that cater to all skin types and tones.
- Vitamin C Formulations in Skincare Products
- Innovative opportunity for the beauty industry to explore Vitamin C formulations in skincare products to expand their product offerings.
Where This Applies
- Skincare
- Opportunity for the skincare industry to simplify their products and offer clinical-level solutions for all skin types and tones.
- Beauty
- Opportunity for the beauty industry to collaborate with celebrities and produce skincare products with clinical-grade formulations.
- Entrepreneurship
- Opportunity for entrepreneurs to enter the skincare industry and offer clinical-grade solutions that cater to all skin types and tones.
