Celeb-Created Clinical Skincare

Clean the Sky - Positive Eco Trends & Breakthroughs

OAM Skincare Delivers Simple, Clinical-Level Self-Care Solutions

— September 6, 2022 — Fashion
OAM skincare is a new skincare brand from Ciara and it shares simplified clinical-level self-care. OAM (On a Mission) will soon be introduced to the world with five clinical-level products that feature the brand's proprietary Tri-C Pro-Peptide Complex.

The gentle yet effective skincare for all types and tones is being introduced with staples like the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer. These brightening skincare basics from OAM fill a gap in the skincare market by offering solutions for all skin types based on clinical testing with every skin tone.

OAM officially launches in mid-September with products ranging from $28 to $62 and bundles from $75 to $160.

Trend Themes

  1. Celeb-created Skincare Brands — Disruptive innovation opportunity for skincare brands to promote products made in collaboration with celebrities.
  2. Clinical-grade Skincare Products — Opportunity for the skincare industry to produce more clinical-level skincare products that cater to all skin types and tones.
  3. Vitamin C Formulations in Skincare Products — Innovative opportunity for the beauty industry to explore Vitamin C formulations in skincare products to expand their product offerings.

Industry Implications

  1. Skincare — Opportunity for the skincare industry to simplify their products and offer clinical-level solutions for all skin types and tones.
  2. Beauty — Opportunity for the beauty industry to collaborate with celebrities and produce skincare products with clinical-grade formulations.
  3. Entrepreneurship — Opportunity for entrepreneurs to enter the skincare industry and offer clinical-grade solutions that cater to all skin types and tones.
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