For many people who are looking to form healthy habits, joining a gym can often be one of the biggest barriers due to the intimidating atmosphere that's often present -- a fear that this Planet Fitness commercial aims to put to rest.
The ad suggests that judgement isn't really avoidable in many situations, but the gym shouldn't be a place where it's perpetuated. The gym chain conveys this by beginning the Planet Fitness ad with woman who's trying to adopt a cat from a pet store, which turns over a sign that reads "Not for sale" when she expresses her love for it. Next, the commercial pans to the same women while she's happily entering Planet Fitness, as she's met with fist pumps and friendly smiles.
With this, Planet Fitness shows that working out isn't just for fitness models, but rather for everyday people who are taking the steps to reach their personal goals.