A new ad spot for Purely Inspired dubbed 'Do What Makes You feel Good' encourages the viewer to just do their best, whatever that may be. The hilariously relatable series of campaigns, which were produced by ad agency 72 and Sunny show a variety of scenarios in which the bare minimum is good enough.
The first clip stars a man with his stubborn bull dog. Instead of going for a jog as planned, the out of shape pup protests on the door step. The man gives in, and opts for a protein shake on the porch instead. In the second ad spot, a woman following an online yoga class takes a nap instead of working on her form.
Image Credit: Purely Inspired
Key Themes Behind This Trend
- Relatable Ad Campaigns
- Brands can create hilariously relatable ad campaigns that encourage viewers to do their best regardless of their circumstances.
- Humorous Marketing
- Humorous marketing approach can be an effective way to engage viewers and make a product more memorable.
- Viral Advertising
- Creating viral advertising can be a powerful tool for boosting brand awareness and generating buzz.
Where This Applies
- Advertising and Marketing
- Advertising and marketing agencies can capitalize on creating humorous and relatable ads for their clients to help build their brand.
- Pet Industry
- Companies within the pet industry can utilize a humorous and relatable marketing approach to promote their products and services.
- Fitness Industry
- Fitness brands can use the idea of doing what makes you feel good, rather than adhering to strict workout routines, as part of a marketing strategy to promote their products and services.
