Extra Butter and adidas Launch a Sporty Best Friend Collection
This year marks three decades of adidas and its iconic EQT line of footwear and to celebrate the 30-year milestone, the brand launches the Best Friend collection made in collaboration with Extra Butter. The capsule is full of dog-inspired details that adorn the Equipment CSG 91 sneaker accompanied by a series of accessories.
Extra Butter's Creative Lead Bernie Gross talks about the new collection and the inspiration behind it. “The relationship between human and canine is a tale almost as long as recorded history itself. And very much a New York City story. From posting up on the front stoop to strolls in Central Park.” The sneakers are complete in earthy hues of light brown, pink, tans, and beige.
Image Credit: Extra Butter
Extra Butter's Creative Lead Bernie Gross talks about the new collection and the inspiration behind it. “The relationship between human and canine is a tale almost as long as recorded history itself. And very much a New York City story. From posting up on the front stoop to strolls in Central Park.” The sneakers are complete in earthy hues of light brown, pink, tans, and beige.
Image Credit: Extra Butter
Trend Themes
1. Dog-inspired Sport Equipment - The trend shows an opportunity for sports equipment companies to collaborate with pet brands and use dog-inspired designs for products.
2. Collaborations with Lifestyle Brands - The collaboration between adidas and Extra Butter shows an opportunity for other sports and lifestyle brands to team up and release limited edition product lines.
3. Earth Tones in Fashion - The use of earthy hues in the Best Friend collection presents an opportunity for fashion brands to incorporate more natural, muted tones into their clothing.
Industry Implications
1. Sports Equipment - Sports equipment companies can benefit by introducing dog-inspired designs to their products.
2. Pet Industry - Pet brands can collaborate with sports equipment companies to release dog-inspired lines of products.
3. Fashion Industry - Fashion brands can adopt the use of earthy tones popularized in the Best Friend collection in their own clothing designs.
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