Bright Collaborative Running Sneakers

Extra Butter and Brooks Present the Cascadia 18 Sneaker

Running brand Brooks works together with Extra Butter to showcase the new Cascadia 18 running shoe. The silhouette is supported by various technologies including the Trail Adapt System which is integrated to create a stable ride throughout any sort of terrain.

The upper is defined by designs inspired by the towering New York buildings and cracked concrete. Additionally, the shoe also has fast-drying breathable mesh at the base foundation to keep the foot ventilated and comfortable. At the top of the shoes are the bright lime green geometric laces that form a sturdy knot keeping the foot in place. At the base foundation of the shoe is the cushioned DNA LOFT v2 sole unit that provides a soft base with every step.

Image Credit: Michael Kusamadjadja

Collaborative Footwear Designs
The partnership between Brooks and Extra Butter highlights a growing trend of collaborative efforts in the footwear industry, merging unique design elements with advanced technology.
Trail-ready Running Shoes
The Cascadia 18's incorporation of the Trail Adapt System reflects an increasing focus on versatile shoes that can handle diverse terrains, catering to outdoor enthusiasts seeking reliable performance.
High-tech Athletic Materials
Using fast-drying breathable mesh and cushioned DNA LOFT v2 soles underscores a trend towards integrating high-performance materials in athletic footwear for enhanced comfort and durability.

Where This Applies

Athletic Footwear
Innovation in athletic footwear is driven by the need for shoes that offer both performance and comfort, as exemplified by the Cascadia 18's advanced design features.
Outdoor Recreation
The development of trail-ready running shoes like the Cascadia 18 is a testament to the growing demand in the outdoor recreation industry for specialized gear that supports various activities.
Textile Technology
Advancements in textile technology, such as the use of breathable mesh in the Cascadia 18, play a crucial role in creating high-performance athletic wear that meets modern consumer needs.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 17%
Freshness 31%