NYC-Inspired Dynamic Running Shoes

Brooks Introduces a New Ghost 16 Technical Running Shoe

Saturdays NYC gives the iconic Brooks' Ghost 16 sneaker model a unique makeover with inspiration from the vibrant city of New York. The running shoe is one of the most iconic models from the Ghost series and it only makes sense that lifestyle brand Saturdays NYC takes a go at creating its own variation.

The running shoe collaboration between the two lands between something that is both urban and nature at once. It brings attention to the lively cityscapes of Saturdays NYC and its hometown along with organic textures. The upper is designed with topographical maps and geometric water patterns. This is paired with reflective details that continue onto the laces and the heel unit which represent man-made architecture and bright city life.

Image Credit: Saturdays NYC

Urban-inspired Footwear
Blending city aesthetics with functional design, urban-inspired footwear offers unique styles that appeal to fashion-forward athletes.
Topographical Design Elements
Integrating topographical maps and geographic patterns into footwear creates a visually appealing product that stands out in the market.
Reflective Activewear
Reflective details in activewear not only improve safety for nighttime activities but also provide a futuristic, urban look.

Where This Applies

Athletic Footwear
Innovations using city-inspired designs can captivate a niche market of runners who value both performance and style.
Streetwear Fashion
Merging streetwear aesthetics with athletic functionality taps into the growing trend of athleisure.
Outdoor Sports Gear
Incorporating organic textures and geographical designs can appeal to outdoor enthusiasts seeking unique, fashionable gear.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 39%
Freshness 37%