Saucony works in collaboration with 3sixteen on the new Gesso set of designs, taking the Peregrine 15 sneaker model as the canvas and dyeing them naturally. There are four colorways making up the capsule: Indigo, Granite, Rubia, and Sunflower.
The collaborative effort brings attention to the trail shoes under the idea of Gesso' which is a medium used to prime canvases before paintings. It uses a substance which enhances how the paint absorbs and creates a strong base to create. The same concept is applied to the capsule, inviting users to personalize their shoes and reimagine their own interpretation. The capsule uses natural dyes and techniques in collaboration with Green Natters Natural Dye Company as well.
Image Credit: Christian Flamio
Why This Trend Is Growing
- Collaborative Fashion Design
- Collaboration between brands like 3sixteen and Saucony showcases how joint ventures can merge unique aesthetics and create exclusive products.
- Personalization in Footwear
- Incorporating customizable elements in sneakers encourages consumers to imprint their individuality on mass-produced items.
- Sustainable Dyeing Techniques
- Natural dyeing processes used in the Saucony and 3sixteen collaboration highlight an eco-conscious shift in the sneaker industry.
Industries Being Reshaped
- Sneaker Manufacturing
- The sneaker industry is progressing towards more sustainable and customizable options to meet evolving consumer demands.
- Eco-friendly Textiles
- Incorporating natural dyes in collaborations underscores growing opportunities in the eco-friendly textile sector.
- Collaborative Art-inspired Products
- Art-inspired processes in product design open up avenues for cross-industry collaboration between artists and consumer brands.
