ASICS continues to work in collaboration with Japanese brand nonnative and the two shine a spotlight on a new version of the GEL-TERRAIN sneaker model for the Fall/Winter 2024 season. The silhouette is adorned with a brown colorway palette made with a soft suede material overlaying throughout the upper.
It boasts a premium look and feel that is suitable for lifestyle wearing. It has a technical build as the silhouette has GORE-TEX technology with a fuzzy layer at the exterior. The collaborative GEL-TERRAIN GTX silhouette is weatherproof without compromising style. Branding can be seen in a subtle manner as well. At the heel unit, there is a small ASICS logo and right underneath reads "nonnative."
Image Credit: nonnative
Why This Trend Is Growing
- Premium Outdoor Sneakers
- The rise of off-road capable yet stylish sneakers meets consumer demand for functional fashion in the outdoor lifestyle segment.
- Collaborative Footwear
- Strategic partnerships between established footwear brands and fashion labels yield unique products with cross-industry appeal.
- Weatherproof Technology Integration
- Incorporating advanced weather-resistant materials into everyday footwear enhances usability across varied climates.
Industries Being Reshaped
- Outdoor Apparel
- The integration of sophisticated materials like GORE-TEX in footwear expands the utility gear market for urban and adventurous consumers alike.
- Fashion Collaborations
- Collaborations between global brands and niche fashion designers elevate brand profiles and enter diverse market segments.
- Technical Footwear
- Developing shoes that marry technical performance with everyday aesthetics addresses the needs of active lifestyle buyers.
