Blink Fitness knows that leading a healthy lifestyle isn't all about achieving a sculpted model look, which it exposes in its new 'Every Body Happy' campaign.
Focusing on its own real members, the American gym chain shows that those working to adhere to a healthy lifestyle come in all shapes, sizes, and ages, rather than just the nearly unachievable fitness models that other gyms often use to market themselves. With this, Blink Fitness promotes a body positive message that encourages everyone to get out and increase their activity levels without feeling the pressure of impossible ideals.
This accessible mantra along with the gym chain's affordable membership rates as well, with the monthly fees at select locations running as low as $15 USD.
Happiness-Focused Fitness Ads
More Stats +/-
Senior Lingerie Photoshoots
Diverse Swimsuit Campaigns
Body Positive Social Efforts
Plus-Size Male Model Departments
Body Positive Movement Hashtags