30 Inclusive Marketing Innovations

From Boomer Makeup Campaigns to Skin-Matching Hosiery Lines

— July 7, 2017 — Social Good
These inclusive marketing innovations range from Boomer makeup campaigns to skin-matching hosiery lines that are designed to be versatile, and easy to personalize. While examples like Nude for All's inclusive lingerie line includes a myriad of color varieties, FleshTone.net's hosiery range is also diverse in tone, consisting of products that defy traditional beauty standards -- often limiting for people of color.

Additional example of inclusive marketing include LGBT fitness club campaigns that celebrate world pride while promoting a healthy lifestyle for all. Female-empowering sportswear ads like Alana Athletica's recent commercial are also a powerful example of how women are breaking barriers, and being recognized as leaders in a male-dominated industry.

Other standouts in the inclusive marketing realm include inclusive emoji apps and male makeup brand ambassadors that aim to challenge traditional gender roles.
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Sporty Pride Month Campaigns
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
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26
Celebrity-Studded Pride Commercials
Celebrity-Studded Pride Commercials
Pop Culture Icons Star in Gap's Inclusive 'Bridge the Gap' Ad
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25
Women's March Campaigns
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
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24
Diverse Nail Polish Collections
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
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23
Inclusive Fitness Center Campaigns
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
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22
Inclusive Emoji Apps
Inclusive Emoji Apps
The Love-Moji App Embraces Same-Sex, Mixed-Race Couples
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21
Shoppable Foundation-Matching Apps
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
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20
Mature Makeup Muses
Mature Makeup Muses
Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
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19
Reality Star Contouring Kits
Reality Star Contouring Kits
KKW Beauty's Launch Delivers Creamy All-In-One Contouring Kits
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18
Body Positive Apparel Campaigns
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
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17
Boy Action Dolls
Boy Action Dolls
These Boy Dolls are Crushing Old Gender Stereotypes with Fun for All Kids
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16
Male Makeup Brand Campaigns
Male Makeup Brand Campaigns
Rimmel is Featuring Lewys Ball in Its Newest Marketing Campaign
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15
TV Star Cosmetics Collections
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
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14
Empowering Athletic Fashion Collaborations
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
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13
WOC Nude Lipsticks
WOC Nude Lipsticks
Mented Cosmetics' Nude Lipstick Range Complements Dark Skin Tones
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12
Complexion-Matching Intimates
Complexion-Matching Intimates
'Nudz' Intimate Apparel Aims to Provide Lingerie for All Skin Tones
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Skin-Matching Chest Binders
Skin-Matching Chest Binders
This Company Now Offers Chest Binders in Various Skin-Matching Shades
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10
Body-Positive Doll Collections
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
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Empowering Female Athletic Apparel
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
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8
Complexion-Matching Hosiery Retailers
Complexion-Matching Hosiery Retailers
FleshTone.net Provides Nude Hosiery in a Variety of Shades
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7
Skin-Matching Lingerie Lines
Skin-Matching Lingerie Lines
The 'Nude For All' Collection Features Seven Different Nude Shades
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6
Inclusive Dance Apparel
Inclusive Dance Apparel
'Mahogany Blues' is Selling Nude Leotards for All Skin Tones
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5
Model-Designed Intimates
Model-Designed Intimates
The Intimates Collection Joan Smalls Designed for Walmart is Affordable
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Inclusive Celebrity Lingerie Ranges
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
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3
Untouched Lingerie Ads
Untouched Lingerie Ads
Lena Dunham and Jemima Kirke Star in These 'Lonely' Lingerie Ads
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2
Inclusive Seamless Nude Underwear
Inclusive Seamless Nude Underwear
This New Jockey Range is Affordable, Comfortable and Versatile
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1
Modest Sportswear Brands
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
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