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30 Inclusive Marketing Innovations

From Boomer Makeup Campaigns to Skin-Matching Hosiery Lines

— July 7, 2017 — Social Good
These inclusive marketing innovations range from Boomer makeup campaigns to skin-matching hosiery lines that are designed to be versatile, and easy to personalize. While examples like Nude for All's inclusive lingerie line includes a myriad of color varieties, FleshTone.net's hosiery range is also diverse in tone, consisting of products that defy traditional beauty standards -- often limiting for people of color.

Additional example of inclusive marketing include LGBT fitness club campaigns that celebrate world pride while promoting a healthy lifestyle for all. Female-empowering sportswear ads like Alana Athletica's recent commercial are also a powerful example of how women are breaking barriers, and being recognized as leaders in a male-dominated industry.

Other standouts in the inclusive marketing realm include inclusive emoji apps and male makeup brand ambassadors that aim to challenge traditional gender roles.
7.2
Score
Popularity
Activity
Freshness
27
Sporty Pride Month Campaigns
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
<
26
Celebrity-Studded Pride Commercials
Celebrity-Studded Pride Commercials
Pop Culture Icons Star in Gap's Inclusive 'Bridge the Gap' Ad
<
25
Women's March Campaigns
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
<
24
Inclusive Fitness Center Campaigns
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
<
23
Body Positive Apparel Campaigns
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
<
22
Diverse Nail Polish Collections
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
<
21
Mature Makeup Muses
Mature Makeup Muses
Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
<
20
Boy Action Dolls
Boy Action Dolls
These Boy Dolls are Crushing Old Gender Stereotypes with Fun for All Kids
<
19
Inclusive Emoji Apps
Inclusive Emoji Apps
The Love-Moji App Embraces Same-Sex, Mixed-Race Couples
<
18
Shoppable Foundation-Matching Apps
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
<
17
Complexion-Matching Intimates
Complexion-Matching Intimates
'Nudz' Intimate Apparel Aims to Provide Lingerie for All Skin Tones
<
16
Reality Star Contouring Kits
Reality Star Contouring Kits
KKW Beauty's Launch Delivers Creamy All-In-One Contouring Kits
<
15
Male Makeup Brand Campaigns
Male Makeup Brand Campaigns
Rimmel is Featuring Lewys Ball in Its Newest Marketing Campaign
<
14
TV Star Cosmetics Collections
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
<
13
WOC Nude Lipsticks
WOC Nude Lipsticks
Mented Cosmetics' Nude Lipstick Range Complements Dark Skin Tones
<
12
Empowering Athletic Fashion Collaborations
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
<
11
Skin-Matching Chest Binders
Skin-Matching Chest Binders
This Company Now Offers Chest Binders in Various Skin-Matching Shades
<
10
Body-Positive Doll Collections
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
<
9
Empowering Female Athletic Apparel
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
<
8
Modest Sportswear Brands
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
<
7
Complexion-Matching Hosiery Retailers
Complexion-Matching Hosiery Retailers
FleshTone.net Provides Nude Hosiery in a Variety of Shades
<
6
Skin-Matching Lingerie Lines
Skin-Matching Lingerie Lines
The 'Nude For All' Collection Features Seven Different Nude Shades
<
5
Inclusive Dance Apparel
Inclusive Dance Apparel
'Mahogany Blues' is Selling Nude Leotards for All Skin Tones
<
4
Model-Designed Intimates
Model-Designed Intimates
The Intimates Collection Joan Smalls Designed for Walmart is Affordable
<
3
Inclusive Celebrity Lingerie Ranges
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
<
2
Untouched Lingerie Ads
Untouched Lingerie Ads
Lena Dunham and Jemima Kirke Star in These 'Lonely' Lingerie Ads
<
1
Inclusive Seamless Nude Underwear
Inclusive Seamless Nude Underwear
This New Jockey Range is Affordable, Comfortable and Versatile
<