The lingerie startup 'Naja' recently launched its 'Nude For All' collection, which aims to change the fashion industry's definition of nude. While other brands have made an effort to offer garments in a wider range of skin-matching hues, Naja is working to ensure that women on both ends of the spectrum can find pieces that work for their bodies.
The Nude For All collection consists of seven different hues that are meant to match the fairest skin tones, the darkest skin tones and nearly everything in between. For now, the collection include three styles of seamless underwear in sizes XS to XXL and one bra in cup sizes A-DDD. The company is celebrating the launch of the new collection by showcasing its garments on 10 different non-models. Not only do the women in the ads represent a wide range of skin tones and body types, but they are also successful professionals who serve as powerful female role models.
The new lingerie line and the accompany ad campaign demonstrate the growing demand for greater diversity in the fashion industry.