JAFRA Released a Fragrance That Challenges the Gender Binary
Francesca Mercurio — August 31, 2021 — Fashion
References: apnews
The international bestselling brand JAFRA Cosmetics proudly launches its new fragrance that defies the gender binary. Nuud by JAFRA is a fragrance for them, her, and him. Nuud by JAFRA celebrates individuality while also promoting togetherness by stripping away social constructs and reminding society of our shared similarities through scent.
The fragrance blends lightness and warmth and boasts a relaxed and inclusive scent. Notes of naturally-derived bergamot, dark vanilla bean, and velvety woods create a wearable scent for day and nighttime. Nuud by JAFRA also comes in sustainable packaging made from 95% recycled paper.
The fragrance is designed to respond to everyone's unique body chemistry and adapts to create an individual scent. Unfortunately, the genderless fragrance market is severely underdeveloped, and JAFRA is proud to release this first-of-its-kind fragrance.
Image Credit: JAFRA Cosmetics
The fragrance blends lightness and warmth and boasts a relaxed and inclusive scent. Notes of naturally-derived bergamot, dark vanilla bean, and velvety woods create a wearable scent for day and nighttime. Nuud by JAFRA also comes in sustainable packaging made from 95% recycled paper.
The fragrance is designed to respond to everyone's unique body chemistry and adapts to create an individual scent. Unfortunately, the genderless fragrance market is severely underdeveloped, and JAFRA is proud to release this first-of-its-kind fragrance.
Image Credit: JAFRA Cosmetics
Trend Themes
1. Genderless Fragrances - As the market for gender-inclusive fragrances remains limited, companies have an opportunity to disrupt the fragrance industry with innovative products that challenge binary gender norms.
2. Adaptive Fragrances - Fragrances that respond to body chemistry and create an individualized scent have the potential to revolutionize the fragrance industry and provide a personalized experience for consumers.
3. Sustainable Packaging - As consumers increasingly prioritize sustainability, fragrance companies that offer environmentally-friendly packaging have an opportunity to stand out in the marketplace and attract eco-conscious consumers.
Industry Implications
1. Fragrance Industry - Innovation in gender-inclusive and adaptive fragrances could disrupt the fragrance industry and drive growth by expanding the market and appealing to wider audiences.
2. Cosmetics Industry - Cosmetics brands that offer gender-neutral fragrances can differentiate themselves from competitors and appeal to consumers who value inclusivity and individuality.
3. Sustainability Industry - Fragrance companies that prioritize sustainable packaging can tap into the growing demand for eco-friendly products and appeal to consumers who prioritize social responsibility in their purchasing decisions.
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