Savage X Fenty is a boundary-pushing lingerie brand founded by superstar singer Rihanna that focuses on inclusivity and diversity. Today, the company announced the launch of its newest collection titled 'Nothin' But Net,' which arrives as a celebration of the brand's fourth year of operation.
The new capsule consists of a range of laid-back pieces such as a bowling shirt, briefs, and waistband made using fishnet fabrics. In addition, the collection delivers a variety of men's basics, including underwear and sleepwear pieces. As expected, the collection adheres to Savage X Fenty's commitment to championing all body and identity types. For those unfamiliar, the brand's slogan is "Something for every mood, every vibe, and everyBODY.”
The Nothin' But Net collection is now available to buy on the brand's website.
Image Credit: Savage X Fenty
Why This Trend Is Growing
- Body-inclusive Fashion
- Opportunity to disrupt the fashion industry by prioritizing inclusivity and diversity in all product lines, not just lingerie.
- Gender-inclusive Collections
- Opportunity to expand gender-inclusive collections in the fashion industry, meeting diverse consumer needs.
- Comfortable Sleepwear
- Opportunity to disrupt the sleepwear industry by creating comfortable, body-inclusive pieces for all identities and body types.
Industries Being Reshaped
- Lingerie
- Lingerie industry can benefit from creating body-inclusive pieces that prioritize inclusivity and diversity.
- Fashion
- Fashion industry can benefit from expanding gender-inclusive collections and ensuring all product lines prioritize inclusivity and diversity.
- Sleepwear
- Sleepwear industry can benefit from prioritizing comfort and creating body-inclusive pieces for diverse consumer needs.
