Alongside young women like the twins behind Coco and Breezy eyewear and the sisters who run Wildflower, the newest makeup muse in Urban Decay's 'Monthly Muse' series is 88-year-old Baddie Winkle.
Baddie Winkle is not like most women her age. Proof of this can be found on her Instagram profile, which shows a count of 2.6 million followers and a sassy bio that reads: "stealing your man since 1928." Baddie Winkle starred in one of the cosmetic company's latest photoshoots, which celebrates "awesome women who epitomize what it means to be cool." In the photoshoot, she rocks denim skirts, sequin dresses and poses with vibrant street art pieces.
Previously, the iconic Baddie Winkle has been featured in Boomer lifestyle publication Refigural and was selected as a model for Dimepiece LA.
Key Themes Behind This Trend
- Elderly Models
- Opportunities for beauty and fashion companies to feature older models in their marketing campaigns for a fresh perspective and tapping into a growing demographic.
- Age Diverse Marketing
- Incorporating diverse age groups in marketing and advertising to break down stereotypes and promote inclusivity and acceptance of all age ranges.
- Instagram Influencers
- Utilizing influencers on Instagram to reach a wider audience and build brand recognition and loyalty through their endorsement of products and services.
Where This Applies
- Beauty
- Opportunities for beauty companies to feature diverse age groups in their marketing campaigns and tap into a growing elderly demographic.
- Fashion
- Opportunities for fashion companies to feature diverse age groups in their marketing campaigns and promote inclusivity and acceptance of all age ranges.
- Advertising and Marketing
- Utilizing Instagram influencers for endorsement and promotion of products and services to a wider audience and building brand recognition and loyalty.
