Shelia Donaldson and her lingerie startup Nudz Inc. is on a mission to change the way the industry thinks of 'nude' apparel. Instead of a one-size-fits all approach, Donaldson has created a range of beautifully made intimates that can be worn by a wide range of women.
As part of a campaign dubbed '#BanishBeige,' Nudz Inc. has released a collection of complexion-matching undergarments dubbed 'The New Nudes.' This line of bras and underwear comes in a variety of shades that range from ivory-tinted pearl to rich chocolate. The pieces are also named after 10 well-known celebrities such as Scarlett Johansson and Lupita Nyong’o to make it easier for consumers to identify their perfect match.
With a growing demand for more diverse clothing options, The New Nudes makes intimate apparel more accessible to women of all ethnicities.
What's Driving This Trend
- Complexion-matching Intimates
- Creating lingerie that matches a wide range of skin tones, providing a more inclusive and diverse option for consumers.
- Personalized Undergarments
- Developing undergarments that are designed to match individual skin tones, offering a customized fit and appearance.
- Celebrity-inspired Intimates
- Naming intimate apparel after well-known celebrities to help consumers identify their ideal match, adding a touch of glamour to the shopping experience.
Who This Affects Most
- Lingerie
- The lingerie industry can embrace the trend of creating complexion-matching intimates, catering to diverse customer needs and preferences.
- Fashion
- Fashion brands can explore the opportunity of offering personalized undergarments that match individual skin tones, providing a more personalized and inclusive clothing experience.
- E-commerce
- E-commerce platforms that focus on intimate apparel can leverage celebrity-inspired naming strategies, creating a more engaging and unique shopping experience for customers.
