'Nudz' Intimate Apparel Aims to Provide Lingerie for All Skin Tones

Shelia Donaldson and her lingerie startup Nudz Inc. is on a mission to change the way the industry thinks of 'nude' apparel. Instead of a one-size-fits all approach, Donaldson has created a range of beautifully made intimates that can be worn by a wide range of women.

As part of a campaign dubbed '#BanishBeige,' Nudz Inc. has released a collection of complexion-matching undergarments dubbed 'The New Nudes.' This line of bras and underwear comes in a variety of shades that range from ivory-tinted pearl to rich chocolate. The pieces are also named after 10 well-known celebrities such as Scarlett Johansson and Lupita Nyong’o to make it easier for consumers to identify their perfect match.

With a growing demand for more diverse clothing options, The New Nudes makes intimate apparel more accessible to women of all ethnicities.