In honor of Pride Month, the popular fitness chain 'Equinox' debuted an add called 'The LGBTQAlphabet,' which extends inclusivity beyond LGBTQ labels. Designed to show that the gym is a hub and home for members of the LGBTQ community, the ad celebrates 26 different ways that people show love.
The LGBTQAlphabet ad was created by Wieden + Kennedy New York for Equinox and the LGBTQA Community Center in honor of Pride Month. The ad aims to show that the handful of labels captured by the acronym LGBTQ are not nearly enough to express the complex identities of the world's 7 billion people by going through each letter of the alphabet. Each letter is used to represent a different way that people show love and encourage consumers to think in terms of a spectrum and not just clusters.
The beautiful and moving ad goes a step further than other Pride campaigns by expressing the importance of inclusivity for all people, regardless of how they identify.
Key Themes Behind This Trend
- Inclusive Advertising Campaigns
- Create ad campaigns that showcase inclusivity beyond labels to appeal to a more diverse consumer base.
- Celebrating Diversity Campaigns
- Create campaigns that celebrate and recognize diversity within a community and promote an inclusive environment.
- Spectrum Thinking Campaigns
- Create ad campaigns with messaging that encourages people to think in terms of a spectrum and not just clusters.
Where This Applies
- Fitness and Wellness
- Fitness and wellness companies can increase inclusivity by creating campaigns that showcase diversity and promote a welcoming environment for all members.
- Advertising
- The advertising industry can capitalize on the trend of inclusivity by creating ads that showcase diversity and promote all-inclusivity.
- Non-profit
- Non-profit organizations advocating for diversity and inclusion can partner with companies to create campaigns that showcase inclusivity and encourage people to think in terms of the spectrum.
