Pop Culture Icons Star in Gap's Inclusive 'Bridge the Gap' Ad

 - Jun 20, 2017
References: highsnobiety & brandchannel
Gap is one of the many company's that's marketing its content towards Pride with the return of the 2017 Wear Your Pride Campaign, which features an inclusive ad titled 'Bridge the Gap.'

This light and airy ad features celebrities, models, musicians and influencers dancing and singing to Boney M's 1970 disco track, 'Sunny.' Each personality -- including musician Wiz Khalifa, actress Christie Brinkley, and transgender model Casil McArthur -- is wearing Gap's basic white shirt and a pair of blue jeans. The director of the ad said "The Gap basic white t-shirt for me is a blank canvas -- eternally versatile. It can be worn by anyone regardless of age, gender, or personal style" The timeless look is representative of classic Americana, and paints a picture of an American dream that's inclusive of race, gender and sexuality.

Gap is mobilizing pop culture icons to spread its messages of inclusiveness in celebration of Pride 2017.