For too long, the word "nude" has been used by both the fashion and cosmetics industries to describe a limited color range of shades with pale, pink undertones. However, over the past few years, brands are greatly diversifying the assortment of skin tone shades offered with everything from nail polish and bras to bandages.
Mented Cosmetics is one beauty brand that is also setting itself apart with its expanded collection of nude lipsticks for women with deeper skin tones. Shades include Peach Please, Brown Bare, Dark Night and Pretty in Pink, all of which are designed to suit consumers with different complexions.
In terms of the cosmetic formulas, the lipsticks are noted to be extremely moisturizing, with a commitment to vegan, cruelty-free, paraben-free non-toxic and ingredients.
Why This Trend Is Growing
- Diversified Nude Shades
- The fashion and cosmetics industries are expanding their assortment of nude shades to better suit a range of skin tones, providing an opportunity for brands to create inclusive products.
- Expanded Beauty Collections
- Brands like Mented Cosmetics are expanding their lipstick collections to cater to women with deeper skin tones, tapping into an underserved market.
- Clean Beauty Movement
- The rising demand for clean beauty products is driving brands to create vegan, cruelty-free, and non-toxic formulas, opening up opportunities for sustainable and ethical innovation.
Industries Being Reshaped
- Fashion
- The fashion industry can tap into the trend of diversified nude shades by creating inclusive clothing and accessories that cater to a wider range of skin tones.
- Cosmetics
- The cosmetics industry can benefit from the expanded beauty collections trend by developing lipsticks and other makeup products specifically designed for women with deeper skin tones.
- Beauty and Personal Care
- The growing clean beauty movement presents an opportunity for beauty and personal care brands to develop and market vegan, cruelty-free, and non-toxic products that meet consumer demands for sustainability and ethics.
