As competitively priced department stores like Target have a lot to offer, it's sometimes difficult for consumers to know what specifically they can find there, which is why this minimalist Target commercial was created.
In order to get consumers into the summer spirit, the Target commercial features bright colors and seasonal motifs that make viewers eager to head out to the beach. In addition to the various creatively designed pool floats that can be picked up from the department store, the ad highlights its stylish swimwear for all ages, its useful accessories, and even its makeup.
By utilizing a minimalist aesthetic throughout, Target cuts through the mass of products that are available through its stores, and shows consumers that it has seasonal essentials they don't want to miss out on.
Minimalist Retailer Promotions
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