Dannon is Offering Mobile Coupons Through a New Television Ad

 - Feb 1, 2017
References: dannon & springwise
Mobile marketing is not a new phenomenon, as evidenced by loyalty apps and beacon technology in the retail space, but this television ad with mobile coupons is an example of how marketers can combine traditional media with mobile methods. This integrated approach is also more interactive for consumers, indicating how television advertising could be made more engaging.

Yogurt brand Dannon aired a commercial offering a money-off coupon on your phone. Viewers of the TV campaign can text a number to receive a buy two get one free deal. After customers text this number, they will receive a response with a link, which will allow them to download the mobile coupons. The American commercial spot will run until the end of March.