Mobile marketing is not a new phenomenon, as evidenced by loyalty apps and beacon technology in the retail space, but this television ad with mobile coupons is an example of how marketers can combine traditional media with mobile methods. This integrated approach is also more interactive for consumers, indicating how television advertising could be made more engaging.
Yogurt brand Dannon aired a commercial offering a money-off coupon on your phone. Viewers of the TV campaign can text a number to receive a buy two get one free deal. After customers text this number, they will receive a response with a link, which will allow them to download the mobile coupons. The American commercial spot will run until the end of March.
What's Driving This Trend
- Mobile Couponing
- Combining traditional media with mobile methods and offering money-off coupons on mobile devices through advertisements is a growing trend.
- Integrated Advertising
- This integrated approach, the combination of traditional media with mobile methods, is more interactive for consumers, indicating how advertising could be made more engaging.
- Interactive Marketing
- Mobile marketing is becoming more interactive for consumers, offering a new kind of engagement and experience.
Who This Affects Most
- Advertising Industry
- Traditional advertising companies can implement these new mobile marketing trends and reach a wider audience.
- Retail Industry
- Retailers can use mobile marketing coupons to attract and retain customers.
- Food and Beverage Industry
- Brands in the food and beverage industry can connect with consumers in an engaging way.
