Inspired by both the success of the film La La Land and the movie musicals of old Hollywood more generally, Value City Furniture's 'Boss of the Bedroom' ad is a slickly produced song and dance number that sells the variability of the brand's decor options. The commercial, which was choreographed by Mandy Moore, features an actress singing about the proliferation of decor options from Value City in a Broadway-styled composition while dancing through an ever-changing series of bedrooms.
Boss of the Bedroom is part of a greater Value City Furniture ad campaign, in which each commercial features a different actress doing a similar number in a different room of the house. Other ads in the series include 'Diva of the Living Room' and 'Lioness of the Den'.
Musical Decor Commercials
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Musical Snack Campaigns
Personified Package Ads
Confidence-Promoting Retailer Ads
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Festive Mascot Ads