This year's Argos Christmas commercial shows off just how beneficial its Fast Track same-day delivery service will be to consumers over the holiday season.
The 60-second ad is set in a futuristic version of Santa's workshop and sees the elves making sure that all toys are sent through the right channels for delivery. When Character Options' Teksta Robotic Puppy is in danger of being left behind, one elf quickly springs into action to make sure it can get on its way.
As part of its #ReadyForTakeOff campaign, Argos is giving parents the chance to have their children featured in the advertisement. Parents are able to submit an image of their child with the campaign hashtag to Facebook and Twitter for their chance to see their kid appear in the national TV in the Argos advert.
Key Themes Behind This Trend
- Same-day Delivery Services
- Argos highlights the benefits of same-day delivery services which will be a key trend for retailers to attract more customers especially during peak seasons.
- User-generated Advertisements
- Argos' #ReadyForTakeOff campaign allows user-generated content for its Christmas advertisement which may disrupt the traditional way of advertising.
- Futuristic Themed Advertisements
- The futuristic version of Santa's workshop used in Argos' Christmas commercial shows the potential for companies to experiment with alternate realities in their advertising.
Where This Applies
- Retail Industry
- Retailers may need to consider implementing same-day delivery services to cater to the needs of their customers during peak seasons especially after the pandemic.
- Advertising Industry
- The use of user-generated content and alternate realities in advertising may disrupt the traditional advertising industry.
- Toy Industry
- The commercial highlights the popularity of toys and the necessity of efficient delivery services in the toy industry during the holidays.
