The deodorant brand PiperWai offers a natural alternative to the chemical-filled personal hygiene products on the market, and it recently enlisted the creative agency Chamber.Media to create a commercial for its products.
The commercial features the actress and comedian Manon Matthews with a group of people in what looks like a "yogalates" class, where she is speaking in an animated way about the downfalls of most deodorants, while talking about the benefits of the PiperWai's own natural products – which come in both solid and powder form. The humorous commercial also features JP Sears, an Internet comedian who is known for parodying veganism and "modern hippies."
By enlisting comedians to star in its commercial, PiperWai is able to stand out among its more traditional and conservative competitors.
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