The deodorant brand PiperWai offers a natural alternative to the chemical-filled personal hygiene products on the market, and it recently enlisted the creative agency Chamber.Media to create a commercial for its products.
The commercial features the actress and comedian Manon Matthews with a group of people in what looks like a "yogalates" class, where she is speaking in an animated way about the downfalls of most deodorants, while talking about the benefits of the PiperWai's own natural products – which come in both solid and powder form. The humorous commercial also features JP Sears, an Internet comedian who is known for parodying veganism and "modern hippies."
By enlisting comedians to star in its commercial, PiperWai is able to stand out among its more traditional and conservative competitors.
Key Themes Behind This Trend
- Comedic Advertising
- The use of comedians in advertising campaigns can create a memorable and engaging experience for consumers.
- Natural Personal Care Products
- Consumers are increasingly seeking out natural alternatives to chemical-filled personal hygiene products.
- Humor in Branding
- Humorous advertisements can help brands differentiate themselves and capture consumer attention.
Where This Applies
- Personal Care
- The personal care industry can explore opportunities in creating natural and comedic advertisements for their products.
- Advertising and Marketing
- Advertising and marketing agencies can incorporate humor and comedians in their campaigns to help brands stand out.
- Comedy and Entertainment
- Comedians and entertainers can collaborate with brands to create humorous and engaging advertisements.
