Coop Home Goods has released a trippy dreamland commercial for its first public advertisement.
In a video created by 'Chamber.Media,' Facebook viral stars Laura Clery and Stephen Hilton go on an adventure reminiscent of 'The Never Ending Story' and 'Charlie and the Chocolate Factory' to find a good night's sleep. In the journey, the two are wearing matching pink onesie pyjama sets and they meet an angel named 'Lloyd.' Throughout the journey, Lloyd describes the customizable and ergonomic comfort Coop Home Goods pillows offer. The commercial also makes a reference to the Netflix super hit 'Stranger Things' and includes a flying, one-eyed, giant pug.
This dreamland commercial aims to be culturally relevant in an effort to attract Millennial consumers and in many ways is successful. Chamber.Media was able to make this advertisement chock-full of cultural references while ensuring the finished product is coherent and sharp.