This year's Big Game commercial for the Super Bowl LI from Persil laundry starred an expert that many viewers can attribute their love of science to—Bill Nye "The Science Guy."
The 'Science of Clean: 10 Dimensions' ad opens with Bill Nye conducting an experiment that leaves a stain of cranberry and wine on his pristine white lab coat. Just as he seems to get defeated by the fact that he's ruined yet another lab coat in the name of science, The Professional steps in to show how Persil ProClean’s new formula works in multiple ways to offer a deep clean.
Nostalgia is an important factor in marketing to Millennials, a group that wants to authentically talk about, share and purchase products that remind them of the way things used to be in their childhood.
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