Each year, Discovery Channel hosts 'Shark Week,' and this year the network released a hilarious celebrity shark attack commercial to get the attention of audiences.
Created by Los Angeles ad firm 'AV Squad,' this commercial features musician Seal performing on a seaside dock. He is performing his hit song 'Kiss From a Rose' with a great degree of zest. Right at the climax of the song, Seal is engrossed in singing to a rose, and is attacked by a shark that swallows him whole. The copy of the ad reads 'it's still a bad week to be a seal.'
The result of this celebrity shark attack commercial is a tongue-in-cheek ad that reminds viewer of the shocking, high-entertainment value of Shark Week content. Discovery Channel's Shark Week begins July 23rd.
What's Driving This Trend
- Celebrity Shark Attack Commercials
- The entertainment industry can utilize celebrities and social media to create viral and humorous marketing campaigns.
- Shark-themed Promotional Content
- Brands across all industries can leverage pop culture references, like Shark Week, to create content that resonates with audiences.
- Interactive Advertising Campaigns
- Marketers can design interactive campaigns that invite consumers to engage with brand content, like games and video ads.
Who This Affects Most
- Entertainment
- The entertainment industry can incorporate pop culture references into their marketing campaigns to increase audience engagement and interest.
- Consumer Goods
- Companies in the consumer goods industry can use Shark Week as a theme for marketing their products to align with contemporary culture.
- Advertising and Marketing
- The advertising and marketing industry can create innovative campaigns that interactivity and personalization to increase engagement and brand awareness.
