Shark Week is back again for another year and Sonic is celebrating with the release of a new Shark Week Slush at participating locations.
Just as the name suggests, the new Shark Week Slush is inspired by the toothy sea creatures that have their own dedicated week of programming. The sweet drink consists of Icy Blue Coconut Slush based topped with real strawberry fruit bits and a pair of blue Shark Gummies. The cool blue slushie is available at participating Sonic locations for a limited time in Mini, Small, Medium, Large, and RT44 sizes. You also have the option to elevate the drink with a delightful little crunch by adding Nerds Candy to your Shark Week Slush for just 99-cents extra.
Image Credit: Sonic
Key Themes Behind This Trend
- Sea Creature-inspired Beverages
- There's an opportunity for other beverage companies to release ocean-inspired drinks to give their customers a new sensory experience.
- Limited Release Products
- There's potential for other companies to release limited edition seasonal products to drive traffic and excitement among consumers.
- Collaborative Promotions
- There's potential for collaborations between different companies to cross-promote products and services and reach new customers.
Where This Applies
- Beverage
- The beverage industry could create new flavors and seasonal releases to stay top of mind with customers.
- Fast Food
- Fast food companies could release promotional products to drive traffic and help establish a memorable connection to the brand.
- Entertainment
- Entertainment companies could capitalize on seasonal events like Shark Week to cross-promote their products and services to a broader audience.
