In a new provocative campaign, MTV's 'Ocean Dildos' seeks to target the Millennial demographic to inspire this generation to be more environmentally conscious consumers.
The Ocean Dildos campaign, created by MTV Brazil, comes with the tagline 'Don't F*ck The Ocean, Do It With Yourself,' in order to spread its message about the importance of recycling and lowering the consumption of plastics. It is accompanied by a flashy commercial which explains the millions of tons of plastic dumped into the ocean each year, which takes hundreds upon hundreds of years to decompose. This waste is becoming a huge issue, and MTV is doing its part to mitigate it by offering Ocean Dildos, which are made from repurposed plastic.
This campaign seeks to get Millennials involved in the slowly growing movement of eco-consciousness, and is certainly successful in capturing viewers' attention.