With health-conscious consumers looking to incorporate more protein and vegetables in their diet, and experiment by eliminating some ingredients from their diet through free-from foods, they are turning to innovative rice products. Some of the most popular rice alternatives that are emerging are naturally gluten-free options made with crumbled cauliflower or chickpeas. Rice alternatives are now commonly found replacing rice in everything from burritos to grab-and-go meal cups. In line with the aforementioned consumer demands, RightRice just launched an innovative shelf-stable vegetable rice grain that's made up of over 90% vegetables and 10% rice.
A handful of brands are also beginning to spotlight Thailand's riceberry as an antioxidant-rich hybrid of black jasmine rice and jasmine rice.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
