Following the success of how well its Riced Cauliflower was received by consumers, Trader Joe's launched Riced Broccoli as a more colorful plant-based alternative to rice that still boasts plenty of taste and texture.
To achieve a crunchy texture, Trader Joe's created the majority of the product from broccoli stems rather than the florets, which it says offers a firmer texture and a flavor that is "much milder than that of florets, which actually makes it more rice-y."
Trader Joe's Riced Broccoli is a single-ingredient rice substitute that can be used in the same way as conventional pasta or rice products. Many consumers are now turning to plant-powered versions of grain-based goods to add an extra dose of greens to their diet, as well as satisfying gluten-free and low-carb options.
What Makes This Trend Stand Out
- Plant-powered Rice
- Opportunity to create more plant-based rice alternatives made from different vegetables with similar taste and texture as traditional rice.
- Single-ingredient Substitutes
- Opportunity to develop more single-ingredient rice alternatives which can be used as substitutes or replacements for traditional rice or pasta.
- Low-carb Alternatives
- Opportunity to develop low-carb and gluten-free rice alternative products that satisfy consumers' dietary needs and preferences.
Sectors Adopting This
- Food and Beverage Industry
- Opportunity for food and beverage manufacturers to create more vegetable-based rice and pasta alternatives to meet the increasing demand for plant-powered products.
- Health and Wellness Industry
- Opportunity for the health and wellness industry to promote and market plant-based rice alternatives as healthier options that are low-carb and gluten-free.
- Sustainable Food Industry
- Opportunity for the sustainable food industry to promote and market plant-based rice alternatives as environmentally-friendly alternatives to traditional rice and grain products.
