Tater tots just got an adult-friendly makeover in the form of Trader Joe's new Organic Veggies Bites.
Just like ordinary tater tots, Trader Joe's new Organic Veggie Bites are bite-sized nuggets that are sold frozen and can be cooked in minutes. However, these new tots aren't made from the usual blend of potatoes; rather, "they're "made from a multitudinous mix of organic vegetables, including carrots, onions, kale, sweet potatoes, broccoli, celery, and tomatoes, along with a bit of organic brown rice flour and dotted with crunchy sunflower seeds." The result is a versatile and quick dinner option packed with a nutritious punch. Trader Joe's even notes that they make a great option for vegan meals because the Organic Veggie Bites are both gluten-free and vegan-friendly.
Image Credit: Trader Joe's
Key Themes Behind This Trend
- Veggie-based Convenience Foods
- There is an opportunity to develop more convenient and healthy vegetable-based frozen food options, tapping into consumers' need for quick, nutritious meals.
- Plant-based Finger Foods
- The popularity of tater tots can be utilized to create a plant-based finger food trend, appealing to consumers who are looking for healthier snack options.
- Multivegetable Products
- Products that include multiple vegetables in their composition can innovate the frozen foods industry by offering a healthier and diversely-flavored snack option.
Where This Applies
- Frozen Foods
- Frozen foods developers can take advantage of the growing health-conscious consumer market by offering healthier and more creative options such as veggie-based tater tots.
- Plant-based Foods
- Plant-based food companies can expand their product lines by creating more unconventional and healthy plant-based finger foods, combining convenience with nutritious plant-based snacks.
- Gluten-free Products
- Gluten-free product developers can develop innovative snack options that cater to consumers with allergies or sensitivities, such as Trader Joe's gluten-free and vegan-friendly veggie bites.
