Trader Joe's is making it easier than ever to enjoy your favorite Thai recipes anytime with the debut of its new Pad See Ew frozen entree.
For those who have not had the dish before, Pad See Ew is essentially a Thai stir-fried noodle dish that was originally popularized by Chinese immigrants in Thailand. Trader Joe's version features wide, flat rice noodles that have been fried in a wok with garlic, carrots, Chinese broccoli, tofu chunks, and tofu sheets, as well as a splash of light and dark soy sauce. The result is a 100% plant-based dish that's sold frozen so you can enjoy it on demand. Simply pop Trader Joe's Pad See Ew in the microwave and you'll have lunch or dinner ready in minutes.
Image Credit: Trader Joe's
What's Driving This Trend
- Plant-based Convenience Foods
- The demand for quick, easy-to-prepare vegan meals highlights a growing market for culinary solutions that cater to busy, health-conscious consumers.
- Global Flavors in Plant-based Meals
- The incorporation of authentic international dishes into vegan recipes allows consumers to explore diverse cuisines without compromising their dietary preferences.
- Frozen Vegan Entrees
- The expansion of frozen, plant-based entree offerings provides a convenient and lasting solution for those seeking nutritious and sustainable meal options.
Who This Affects Most
- Frozen Food Industry
- Innovations in plant-based frozen meals are revolutionizing the frozen food aisle, offering more diverse and healthy options for consumers.
- Ethnic Foods Industry
- The trend of vegan-friendly ethnic dishes is transforming the ethnic foods market by broadening its appeal to a wider range of dietary preferences and lifestyles.
- Plant-based Food Industry
- The development of flavorful, authentic international vegan meals is expanding the plant-based food industry by attracting adventurous eaters interested in sustainable eating.
