Trader Joe's is helping consumers take their tastebuds on a trip to Thailand with its new Mee Krob Snackers.
For those unfamiliar, mee krob (also spelled “mi krop”) is a staple on many Thai menus. The dish consists of thin, crispy-fried rice noodles that have been tossed in a sweet and sour sauce. Trader Joe's buyers were inspired to create the dish at home after enjoying it in Thailand and ultimately came up with what is now the Mee Krob Snackers. This shelf-stable snack consists of deep fry rice noodles layered with a flavorful sauce made from tamarind paste, vinegar, chili sauce, lime juice, and sugar. Best of all, the vegan-friendly noodles are cut into one-or-two-bite squares making them the perfect savory snack for any time of day.
Image Credit: Trader Joe's
Key Themes Behind This Trend
- Thai-inspired Snacks
- Opportunity for food companies to create more Thai-inspired snacks with unique flavors and textures.
- Vegan Snacks
- Opportunity for food companies to create more vegan-friendly snacks with bold flavors and interesting textures.
- Shelf-stable Snacks
- Opportunity for food companies to create more shelf-stable snacks for on-the-go consumers with unique textures and flavors.
Where This Applies
- Food & Beverage
- The food industry can expand its offerings of Thai-inspired snacks and vegan snacks to cater to a growing consumer demand for plant-based and international foods.
- Retail
- Retail industries can feature more shelf-stable snacks with unique textures and flavors for convenience-seeking consumers.
- Hospitality
- The hospitality industry can offer Thai-inspired snacks as an alternative to traditional snacks and appetizers to give their customers a unique culinary experience.
