The November 2018 branding activations highlight the different approaches that companies take to stay relevant.
While some initiatives are as simple as a small change in packaging design or a seasonally inspired product launch, others have exceptionally interesting and engaging projects that are truly inspiring and surprising. Creative Chef (Jasper Udink Ten Cate) is a good example of creative branding as the professional undertakes an interactive and interdisciplinary approach. In partnership with design studio Autobahn, Creative Chef boasts an experimental multi-disciplinary activation that brings together the art of music and cooking. Consumers are presented with a plate in a vinyl-style packaging that features a QR code to a song from a participating artist. This innovative approach to public outreach definitely makes Creative Chef worthy of a shout out during the November 2018 branding round-up.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
