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Tekni-Plex’s Permeable 'Sniff Seal' Offers Shoppers a Sensory Experience

 - Oct 24, 2018
References: tekni-plex & foodandwine
When it comes to food and beverage packaging, product seals are first and foremost associated with preserving freshness and preventing tampering but Tekni-Plex's Sniff Seal specifically helps shoppers have sensory experiences with packaged goods, without compromising their quality.

In the same way that food brands strategically use packaging to provide a glimpse of the product inside—and at the same time, maximize product appeal, build trust with consumers and improve their perception of a product—the Sniff Seal offers a sensory experience, but with the nose rather than the eyes.

The Sniff Seal takes the form of a permeable seal, which has the potential to help consumers discover a product's unique aroma without having to remove any parts of the packaging before making a purchase.