In celebration of 100 million views of its digital Giphy stickers, Chipotle launched a series of limited-edition scented stickers that can be purchased online.
The tangible new stickers are based on the designs of the popular Chipotle Giphy stickers that can be found on social media platforms like Instagram and Snapchat. The designs share messages like "Less Talk More Guac" and "Salsa Flame." Unlike many scratch-and-sniff stickers that are created with sweet scents, these ones share Chipotle-inspired aromas like smoky adobo, roasted cumin and flaming chili.
In June 2018, Chipotle was one of the first big brands to launch stickers on Giphy and fans enthusiastically use the digital stickers on social media. Now, they will also be able to make the most of them in the offline world with the added benefit of a sensory experience.