Collaborative Cozy Fall Collections

adidas Skateboarding and Alltimers Announce Their Third Collab

This cozy fall collection by adidas Skateboarding and Alltimers builds on the aesthetic of the sport with comfortably slouchy silhouettes and a well-curated color palette. The collaboration — a third for the skate-forward brands, features a mustard yellow hoodie, a navy blue tracksuit, and a white tee. The apparel is subtly branded with adidas and Alltimers logos.

In addition, the cozy fall collection also boasts a pair of fuzzy suede sneakers. In a color, similar to that of the hoodie, the brands launch a durable and fashion-forward shoe that takes on the silhouette of the iconic Gazelle which was introduced in 1987. With a distinctly nostalgic feel, the sneaker ensures durability with a vulcanized sole, comfort through its design, as well as pure 70s-inspired luxury notes in its stylings.

Cozy Fall Collections
Opportunity for brands to create comfortable and stylish apparel with a well-curated color palette for the fall season.
Skate-forward Brands
Opportunity for brands to collaborate with skateboarding brands and create collections that combine skate aesthetics with comfort.
Fuzzy Suede Sneakers
Opportunity for brands to launch sneakers with fuzzy suede material that offer a combination of durability, fashion-forward design, comfort, and nostalgic feel.

Industries Being Reshaped

Apparel and Fashion
Opportunity for apparel brands to incorporate cozy fall collections and collaborate with skateboarding brands to attract customers.
Sports and Recreation
Opportunity for skateboarding brands to expand their market and collaborate with other brands to offer comfortable and stylish collections for skateboarders.
Footwear
Opportunity for footwear brands to introduce fuzzy suede sneakers that combine style, comfort, durability, and nostalgia to attract sneaker enthusiasts.
SCORE
3.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 41%
Freshness 8%