To acknowledge Spirit Day as a day of support for LGBTQ youth and anti-bullying awareness, Kellogg's launched a special 'All Together Cereal.' For the day of awareness observed in October, millions of people come together by wearing purple or changing their social media profiles to "go purple" as well.
While the familiar faces of mascots like Tony the Tiger and Toucan Sam are often seen on their respective breakfast cereal boxes, Kellogg's created a limited-edition box that unites many of its beloved characters and cereals. As well as sharing an all-purple box in support of the LGBTQ youth and anti-bullying campaign, Kellogg's is donating all proceeds from the All Together Cereal to GLAAD.
These exclusive cereal boxes were shared exclusively at Kellogg's New York City Cafe for one day only.
Anti-Bullying LGBTQ Cereals
More Stats +/-
Single-Serve Smoothie Bowls
Dessert-Inspired Breakfast Cereals
Toaster Pastry Breakfast Cereals
Organic Mainstream Cereals
Vegan Milk Alternatives
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.