To acknowledge Spirit Day as a day of support for LGBTQ youth and anti-bullying awareness, Kellogg's launched a special 'All Together Cereal.' For the day of awareness observed in October, millions of people come together by wearing purple or changing their social media profiles to "go purple" as well.
While the familiar faces of mascots like Tony the Tiger and Toucan Sam are often seen on their respective breakfast cereal boxes, Kellogg's created a limited-edition box that unites many of its beloved characters and cereals. As well as sharing an all-purple box in support of the LGBTQ youth and anti-bullying campaign, Kellogg's is donating all proceeds from the All Together Cereal to GLAAD.
These exclusive cereal boxes were shared exclusively at Kellogg's New York City Cafe for one day only.