For Pride Month, Deliveroo created a special alphabet soup containing only the letters LGBTQQIAAP to celebrate a broad spectrum of identities in the queer community. The simple tomato and basil pasta soup was intentionally developed to be as inclusive as possible so it shares a 100% vegan formula that's accessible for all, no matter their dietary needs or preferences.
There are just 1,000 cans of the special alphabet soup that have been created and they are wrapped with labels that share the brand's bold blue color with an image of the LGBTQ+ flag. The soup will be available on June 28th, the anniversary of the first Pride parade at just £1 per can. All proceeds from the alphabet soup go towards the Switchboard LGBT+ charity.