For Pride Month, Deliveroo created a special alphabet soup containing only the letters LGBTQQIAAP to celebrate a broad spectrum of identities in the queer community. The simple tomato and basil pasta soup was intentionally developed to be as inclusive as possible so it shares a 100% vegan formula that's accessible for all, no matter their dietary needs or preferences.
There are just 1,000 cans of the special alphabet soup that have been created and they are wrapped with labels that share the brand's bold blue color with an image of the LGBTQ+ flag. The soup will be available on June 28th, the anniversary of the first Pride parade at just £1 per can. All proceeds from the alphabet soup go towards the Switchboard LGBT+ charity.
Why This Trend Is Growing
- Queer Community Celebrations
- Businesses can develop inclusive products or services to celebrate the LGBTQ+ community during Pride Month and beyond.
- LGBTQ+ Marketing
- Companies can create marketing campaigns that explicitly target and uplift the LGBTQ+ community.
- Social Responsibility
- Brands can participate in social responsibility initiatives that support LGBTQ+ charities and organizations.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can create inclusive products and campaigns that celebrate the diversity of the LGBTQ+ community.
- Marketing and Advertising
- Marketing and advertising industries can create campaigns and promotional materials that uplift and celebrate the LGBTQ+ community.
- Charity and Non-profit
- Charity and non-profit organizations can collaborate with businesses to promote social responsibility initiatives that support LGBTQ+ communities and causes.
