Kellogg’s and Crayola Have Teamed Up on a New Crayola Cereal
Katherine Pendrill — December 31, 2020 — Lifestyle
References: ca.news.yahoo
Kellogg's and Crayola recently teamed up to create every kids' dream breakfast: Crayola Cereal.
With this new partnership, you get all the deliciousness of Kellogg's classic cereals and the fun of Crayola. The new Crayola Cereal consists of blue, orange, yellow, green, pink, and purple cereal pieces that are finished with multicolored specks. As for the flavor, Kellogg's describes the cereal as Jazzberry-flavored, so you can expect a fruity berry flavor. But perhaps the best part of this new cereal is that the box itself doubles as a coloring book. As noted on the box: "Crayola is recreating the art of breakfast cereal. Kellogg’s Crayola Jazzberry Cereal is a masterpiece of crunchy, rainbow-colored puffs and lip-smacking berry taste."
Along with doubling as a coloring book, each box of Crayola Cereal comes with a free exclusive pit in the Scribble Scrubbie Pets App from Crayola.
Image Credit: Kellogg's
With this new partnership, you get all the deliciousness of Kellogg's classic cereals and the fun of Crayola. The new Crayola Cereal consists of blue, orange, yellow, green, pink, and purple cereal pieces that are finished with multicolored specks. As for the flavor, Kellogg's describes the cereal as Jazzberry-flavored, so you can expect a fruity berry flavor. But perhaps the best part of this new cereal is that the box itself doubles as a coloring book. As noted on the box: "Crayola is recreating the art of breakfast cereal. Kellogg’s Crayola Jazzberry Cereal is a masterpiece of crunchy, rainbow-colored puffs and lip-smacking berry taste."
Along with doubling as a coloring book, each box of Crayola Cereal comes with a free exclusive pit in the Scribble Scrubbie Pets App from Crayola.
Image Credit: Kellogg's
Trend Themes
1. Interactive Food Products - The combination of food and interactive experiences provides opportunities for innovation and unique marketing strategies.
2. Multisensory Products - Incorporating multiple senses into product design offers opportunities to create premium experiences and differentiate from traditional products.
3. Branded Partnerships - Collaborating with other well-known brands offers opportunities to tap into their audience and create new, exciting products.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore opportunities to integrate interactive experiences into product design and marketing.
2. Toy and Game - The toy and game industry can explore partnerships with food companies to create interactive products that engage children in unique ways.
3. Marketing and Advertising - Marketing and advertising professionals can look to these branded partnerships as a way to create memorable campaigns and engage with consumers in new ways.
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